American Expands Its War Against Travel Agents to Now Punish Travelers
Cranky Flier
FEBRUARY 26, 2024
It is no secret that American wants everyone to book directly with the airline. It has said that travelers prefer the direct booking experience better, but it has begrudgingly allowed travel agents to continue selling tickets at the same fares as long as they adopt the newer NDC standard. Since it was going to allow agency bookings to continue, it tried to benefit by paying lip service to the idea that travelers should be able to book where they want to book.
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