Southwest’s Complicated RM Switch Sinks Revenue At the Worst Possible Time
Cranky Flier
JULY 1, 2024
Just imagine this. You’re running Southwest Airlines, trying hard to fight off Elliott Investment Management’s desire to fire you and your board chair. It says you’ve missed out on a ton of revenue opportunities, and it’s time to change. What’s the last thing you want to see? Probably a miss on your revenue guidance. So it was last week — the last week of this very quarter — when Southwest announced that its Q2 revenue guidance was too rosy.
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