The Day Southwest Died
Cranky Flier
MARCH 11, 2025
When we look back in the distant future, I think we’ll remember today as the day that Southwest died. No, it is not going out of business, but its entire value proposition — everything that made it different — has disappeared faster than you can say “Elliott Investment Management.” For this, Southwest has earned the Cranky Jackass Award, but even that seems insufficient.
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